Integrity Brands oversees a program of conviction-driven, pro-active investments and involvements in branded multi-channel consumer businesses. Its mission is to apply intuition, analytical rigor and passion to create value, through building deep, flexible, respectful partnerships with leaders.
In consumer-facing companies, compelling value is often masked by a complex mosaic of creative and operating challenges. Integrity combines a deep understanding of art, science and leadership to identify and support compelling teams, visions, and business models.
Building a brand requires a difficult balance: nurturing the core creative vision, yet giving proper weight to operating needs and financial realities. Integrity’s foundational cornerstone is a different, relationship-based approach to investing that is uniquely suited to the nuances and subtleties of brands. Integrity forms deep partnerships with leaders, based on intuition and empathy, and through those partnerships helps to blend art and science to unlock value and create success.
Integrity’s investments are linked by conviction — about the creative vision and business potential, and, about Integrity’s ability to play a value-enhancing role.
Integrity invests in leading national and global multi-channel brands, at times of deep undervaluation, based on a clear thesis for value-creating change. Integrity engages formally and informally with leaders and boards, offering a range of expert assistance to realize long-term value.
Integrity invests in emerging brands distinguished by compelling leaders and product visions, disciplined business models, and progressive cultures. Integrity engages with founders, teams, boards, and shareholders to help develop visions and strategies and drive success.
In its involvements, Integrity:
John Pound founded Integrity Brands in 1999, after 15 years in academia and public policy, including 10 years on the Harvard University faculty, during which he advocated for a more engaged, forward-looking, collaborative, corporate governance process, premised on deeper partnerships between shareholders, boards, and managers. Pound's profile can be found here.
Integrity has invested through various partnership vehicles and through collaborations with investment organizations. For each investment, it coalesces investors with intuition and expectations aligned with the needs of the business, who are available as expert partners to add value.
Participants in integrity investments have included institutional investors, family offices, high net worth individuals, CEOs, financial and operating executives, marketers and e-commerce experts, brand-builders and founders. Integrity’s involvement has brought important human resources to bear and strengthened management teams and boards as well as providing financial support.